For manufacturers, exhibiting at a trade show represents one of the most valuable marketing opportunities they have all year. Producing a trade show booth is one of the most expensive, resource-intensive initiatives in any marketer’s budget. With the right planning tools in place, you can be set up for maximum return on that investment.
A detailed guide that outlines a critical path to help you get the most out of your trade show attendance. From budget considerations to logistics like staffing and accommodation, this guide is filled with planning worksheets for your next trade show display.